As an organization, we need to become better at marketing ourselves, creating better environments for new dancers, and making sure we do the right things to retain our current dancers. Often we have more questions than answers. Obviously we need to locally deliver classes and dances that meet the needs of our participants. And we can learn from what others have done to be more inviting.
But, how about marketing? Should we be focused on marketing club by club? Or should we market at a higher level with the ability to drop down to the club level. For example if I google "zumba frankenmuth", the first two hits take me to zumba.com where I can search for Frankenmuth. I'm not immediately directed to a local resource.
Options for marketing might include:
We also have opportunities to do some individual promotion through the use of mini-squares by inviting another couple to dance with us in our homes. At the 2015 state convention ceremonies we had a chance to try these and learned while they start slow and easy, they can be quite challenging as the speed and complexity increases. We had fun. We hope you choose to try these. If you do, please let the webmaster know how things went and we'll share your experiences with the Mini-Squares developers.
Details for obtaining and using Mini-Squares can be found at this link.
Pam German tells us...
Country Twirlers has tried a variety of advertising ideas.
• Our most successful strategy was to incorporate a version of Dale Bennett's Nest Program into our weekly workshop. This program allowed us to accept new dancers at any of our workshops. More information can be found at ctsquaredance.com/lessons.html
• We created a Google Voice Phone number to use on all of our advertising. This is a free number which you can set to ring on your personal phone. If you choose you can have the Google number ring multiple phones, such as all the club officers. It will ring all phones, the call will only go to the phone that answers first.
• Our club has a website at ctsquaredance.com.
• We are on FACEBOOK at https://www.facebook.com/CTSquareDance. This is a public page. You do not need to be a member of FACEBOOK to access the material that is posted.
• We run a weekly ad in the area newspaper.
• We use wheresthedance.com to promote our dances and workshops.
All of the above are FREE methods of advertising!
• Our club held a FREE Ice Cream Social Fun Level Dance to recruit new dancers. We supplied the local newspaper with pictures and information about the activity and club. The local paper published a half page article with a large picture for FREE! The club bought the ice cream and members donated the toppings.
We have also used the following:
• Yard Signs
• Magnetic Bumper Stickers
• Rack Cards
We have not found one method that works better than another method. Most of our new dancers have come from other members, found us on the internet or in the newspaper. My advertising advice would be to make the print as large as possible and to saturate the area with a variety of methods. Again, the one thing that has helped the most in growing our club is to allow new dancers to join on any workshop day throughout the year!
Greg & Char Cook tell us...
(MI council is not recommending but rather just noting sources you might consider).